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National Diabetes Week 2010

type 1 & type 2 : There is a difference

Diabetes is Australia's fastest growing chronic disease. Approximately 275 Australians develop diabetes every day, yet many people remain unaware or misinformed about diabetes.

Diabetes. What do you know? campaign focused on the difference between type 1 and type 2 diabetes. Currently there is a large misunderstanding in the community regarding the difference between type 1 and type 2 diabetes and this campaigns aim is to help alleviate some of the confusion.

Campaign Materials

To promote the campaign message, the following materials were created:

  • TV commercial (link to YouTube video)
  • Radio commercial (link to YouTube video)
  • DL, 6 page Campaign leaflet
  • A3 Campaign posters
  • Campaign Background Information sheet
  • 'Are you at risk' test / Tear off pads
  • Questions & Answers Booklet.


The National Diabetes Services Scheme (NDSS) is an initiative of the Australian Government administered by Diabetes Australia.